Google SEO学习资源整理汇总
系统性收集整理学习过的Google 白帽SEO的一些优质博文,教程供大家参考。
个人建议如果要用心学习Google SEO或者做海外市场营销,还是应该多看看英文一手信息。
这些学习资源大部分都是来自Google官方,海外知名SEO机构或海外知名SEO行业大佬。
数字营销,学无止境,整理的资料如果有错误,希望大家多批评。
大家有好的学习资源也可以在留言或私信我,我会及时更新到本文,以便帮助到更多人。
SEO基础篇
SEO入门基础知识
- How Google Search Works (for beginners) 来源:Google官方文档
2.Search Engine Optimization (SEO) Starter Guide 来源:Google官方文档
3.Overview of Google guidelines 来源:Google官方文档
4.The Beginner's Guide to SEO 来源:MOZ
5.SEO Basics: Beginner’s Guide to SEO Success 来源:Ahrefs
6.The Complete SEO Guide for Beginners 来源:Mangools
7.Learn SEO: an Introduction to Search Engine Optimization 来源:SEMrush
关键词研究
1.Keyword research for SEO 来源:Mangools
2.The SEO Keyword Research Master Guide 来源:Moz
3.How to Do Keyword Research for SEO 来源:Ahrefs
4.The Ultimate Keyword Research Guide for SEO 来源:SEMrush
5.KEYWORD RESEARCH: The Definitive Guide (2022) 来源:Backlinko
竞争分析
1.The Guide to SEO Competitor Analysis 来源:Moz
2.How to Do an SEO Competitive Analysis: A Step-by-Step Guide 来源:Databox
3.Competitor Analysis 来源:Advanced Web Ranking
4.How to Do an SEO Competitive Analysis 来源:SEMrush
5.How to Do an SEO Competitor Analysis [Template Included] 来源:Ahrefs
内容优化策略
1.How to Create Perfectly Optimized Content: 16 Essential Elements 来源:SEJ
2.SEO COPYWRITING: The Definitive Guide 来源:Backlinko
3.SEO Copywriting Guide: 10 Tips to Improve Your Content 来源:SEMrush
4.Role of Content Course with Eric Enge 来源:SEMrush Academy
5.Content Marketing Fundamentals Course with Ashley Segura 来源:SEMrush Academy
技术SEO
1.Contorl Crawling and Indexing 来源:Google 官方文档(侧边栏查看,包含多个板块)
2.The Ultimate Guide to Technical SEO 来源:Hubspot
3.What Is Technical SEO? Your Guide to Getting Started 来源:SEMrush
4.The Beginner’s Guide to Technical SEO 来源:Ahrefs
5.Technical SEO Audit (188+ Steps) 来源:SEOSLY
6.Technical SEO course with Bastian Grimm 来源:SEMrush Academy
链接建设
1.The Beginner’s Guide to Link Building 来源:Ahrefs
2.LINK BUILDING FOR SEO: The Definitive Guide (2022) 来源:Backlinko
3.The Beginner's Guide to Link Building 来源:Moz
4.7 Golden Rules of Link Building for 2022 and beyond 来源:link research tools
5.60+ link building techniques checklist [2022 update] 来源:Mangools
6.How to Find Sites That Will Want to Link to Your Content 来源:NeoMam Studios
7.Backlink Management Course with Greg Gifford 来源:SEMrush Academy
SEO进阶篇
网站审查
1.The 15-Step SEO Audit Checklist for 2022 来源:Backlinko
2.The Ultimate SEO Checklist: 41 Best Practices 来源:SEMrush
3.How to Develop Actionable and Impactful SEO Audits: The SP2 Principles that Facilitate SEO Execution & Drive Growth 来源:Aleyda Solis
4.A 16-Step SEO Audit Process To Boost Your Google Rankings 来源:Ahrefs
5.Getting Tech SEO Implemented 来源:Areej AbuAli
6.Let's never talk about SEO audits again 来源:SEOMBA
SEO策略
1.How to Create an Effective SEO Strategy 来源:SEMrush
2.How to Create an Effective SEO Strategy (2022 Guide) 来源:terakeet
3.Creating an SEO strategy from scratch 来源:Kevin Indig
衡量SEO效果
1.15 Critical SEO Metrics You Need To Track 来源:Agency Analytics
2.Measuring & Tracking SEO Success 来源:Moz
3.How to Use Google Analytics to Improve SEO Performance 来源:Ahrefs
4.15 Ways to Use Google Analytics to Track Your SEO Efforts for Free 来源:Databox
SEO高阶知识
JavaScript SEO
1.Understand the JavaScript SEO basics 来源:Google
2.JavaScript SEO: What You Need to Know 来源:Ahrefs
3.JavaScript SEO Best Practices Guide for Beginners 来源:Content King
内部链接
1.Internal Links for SEO: An Actionable Guide 来源:Ahrefs
2.Internal Linking 来源:Backlinko
3.Internal Linking for SEO: best practices, strategies, axioms 来源:Kevin Indig
网站速度
1.Web Vitals 来源Google Web.dev
2.A Beginner’s Guide to Website Speed Optimization 来源:Kinsta
3.Google Page Experience Audit (15 Steps & Audit Template) 来源:SEOsly
移动端优化
1.Get started with mobile-friendliness 来源:Google
2. Mobile-first indexing best practices 来源:Google
3. MOBILE SEO:The Definitive Guide 来源:Backlinko
4. FREE online SEO courseMobile SEO Course with Greg Gifford 来源:SEMrush 免费课程
结构化数据
1.Understand how structured data works 来源:Google
2.Schema Markup: An A-to-Z Guide to Structured Data for SEO 来源:SEO Power Suite
3.What is structured data in SEO and how it works? 来源:Mangools
关键词映射
1.The Keywords Mapping Cheatsheet For Different Types of Sites [with a Google Sheets Included] 来源:Aleyda Solis
2.How to Create a Successful Keyword Mapping Strategy 来源:Digital Third Coast
3.A Four-Step Guide on Keyword Mapping To Improve Your SEO and Content Strategy 来源:SEMrush
4.THE BEGINNER’S GUIDE TO KEYWORD MAPPING (WITH TEMPLATE) 来源:Rise at Seven
E-A-T算法
1.What is E‑A-T? Why It’s Important for SEO 来源:Ahrefs
2. E-A-T: Expertise, Authoritativeness, and Trustworthiness 来源:Lily Ray
3.E-A-T and SEO 来源:Marie Haynes
内容优化
1.Content Pruning: Remove Low-Quality Content to Improve SEO 来源:Content King
2.Step-By-Step Guide: SEO Pruning with Semrush 来源:SEMrush
3. What Is Content Pruning? 3 Steps of the Pruning Process 来源:G2
图片优化
1.Google Images best practices 来源:Google
2. Image SEO: the Ultimate Guide 来源:Content King
3. Image SEO: 12 Actionable Tips (for More Organic Traffic) 来源:Ahrefs
4.12 Important Image SEO Tips You Need To Know 来源:SEJ
视频优化
1.Video best practices 来源:Google
2.VIDEO SEO:The Definitive Guide 来源:Backlinko
3.Video SEO: How to Rank YouTube Videos on Google 来源:Ahrefs
4.YouTube SEO: The Ultimate Guide 来源:Itamar Blauer
SERP优化
1.Explore the search gallery 来源:Google
2. What is a SERP feature? 来源:Moz
3. 2020 ULTIMATE GUIDE TO GOOGLE SERP FEATURES 来源:Ignite Visibility
4. Visual Guide to Google SERP Features 来源:Rank Ranger
日志分析
1.The ultimate guide to log file analysis for SEO 来源:Built visible
2.How to Use Server Log Analysis for Technical SEO 来源;Moz
3.Logfile Analysis for SEO (Google Data studio template included) 来源 Sugan Than
站点地图
1.Learn about sitemaps 来源:Google
2.Sitemaps 来源:Backlinko
3. How to Create an XML Sitemap: Tips & Best Practices 来源:SEMrush
分页优化
1.SEO-Friendly Pagination Strategies for Ecommerce 来源;SEMrush
2. SEOs Are Breaking Pagination After Google Changed Rel=Prev/Next — Here’s How to Get It Right 来源:Ahrefs
3. Pagination SEO: A Best Practice Guide 来源:deep crawl
PR外链
1.WHAT IS DIGITAL PR? THE DEFINITION... 来源:Rise at Seven
2. Link Building Supercharge Your Link Building with a Digital PR Newsroom 来源:Aira
3.A Guide to Digital PR and Why It's Important for SEO and Link Building 来源:SEMrush
死链优化
1.Broken Link Building 来源:Backlinko
2. A Full Guide to Broken Link Building 来源: SEMrush
3.Broken Link Building Tips for Increasing Search Rankings, Authority, & Traffic 来源:Databox
4.A Simple (But Complete) Guide to Broken Link Building 来源:Ahrefs
排名下降分析
1.Analyzing Google Search traffic drops 来源:Google
2. Google Ranking Dropped Dramatically? Here’s How to Recover in 13 Easy Steps 来源:Content King
3. SEO Rankings Drop: A Step-by-Step Guide to Recovery 来源: Moz
关键词蚕食优化
1.How to Spot and Fix Keyword Cannibalization 来源:SEMrush
2.Keyword Cannibalization: What It (Really) Is & How to Fix It 来源:Ahrefs
3.How to Identify and Tackle Keyword Cannibalization 来源:Moz
4.How to Identify Keyword Cannibalisation (Tool) 来源:Strateg IQ
产品页面优化
1.Perfecting On-Page SEO for Ecommerce Product Pages - A Cheatsheet 来源:Aira
2.SEO for Ecommerce Product Pages (How to Rank & Convert) 来源:Terakeet
3.How To Successfully SEO Ecommerce Product Pages 来源:Reliable soft
4.Product Page SEO: 17 eCommerce Best Practices 来源:Content King