Everything about SEO strategies you should create

Everything about SEO strategies you should create

Successful SEO is not about tricking Google. It’s about PARTNERING with Google to provide the best search results for Google’s users

One of the big misconceptions about SEO is that it’s all about tricking Google to get your website to rank high.

Again, it’s important to consider Google’s mission.  They want to organize all the information online and present it to the searcher so that only the best websites are at the top of the results page.

With that in mind, the goal of SEO is to make it as easy as possible for Google to find your website (by using proper HTML code, writing relevant copy, designing for ease of use, optimizing page load speed) and then to give Google a reason to rank your website higher than all the other relevant websites (by publishing better and more robust information, getting more links, more online PR).

Think Mobile

The number of people using mobile devices has increased in number over the past few years. With Google moving to a mobile-first search index soon, and the fact that a majority of Google searches are done through mobile, your mobile page would soon become your main page. This means that your website must be optimized for mobile as soon as possible.

How to apply: The first thing that you should do to your website is to apply responsive design into your website. This improves the user experience through better navigation, which means users will stay in your website longer. This can be done by changing your website’s code to comply with the adjustment from mobile to desktop. You can also create your own AMP (Accelerated Mobile Pages) website as well, as this helps improve performance and loading speed.

Create More Video Content

Nowadays, it is much more common to see internet users access more video content compared to blogs and images. This means that video content has now become more important than ever, with other users having the tendency to search on Youtube before even going to Google. When it comes to the amount of searches, Youtube is already the second largest search engine, and your website would surely benefit with having some video content.

How to apply: Do some research on what the users prefer to watch, and see how you can create videos that they can connect with. Video creation and production is a different thing in of itself, and requires some good video and sound equipment to pull off. It is also important to make your videos SEO-friendly, as Google shows Youtube videos in their search results.

Security

According to WPHacked, “In 2020, small business cybersecurity is one of the most serious economic and national security challenges we face as a nation.”

Plus, 70% of all featured snippets are on sites that have adopted HTTPS. So take it seriously!

Every page on your site should be secured with an SSL certificate.

Chrome now shows a warning for all sites that are not secured by an SSL certificate, and in some cases it won’t even render pages that do not.

Imagine if you are researching products on a website and you received a warning saying the site wasn’t secure.

You would probably think twice about making a trusting that information or visiting again, right? You definitely don’t want to create that same doubt for your own website visitor.

Make sure all of your URLs resolve to HTTPS (rather than HTTP).

If they don’t, those pages are not secure. If you haven’t already taken care of this, it can cost you with search engines and with your visitors because people will not put as much trust in your content.

Voice search is pacing up at the exponential rate

The use of voice search option is growing very rapidly.

This option has provided the feasibility to even those users who were unable to make searches earlier.

But now they can easily make searches using their voice.

We can easily notice that now voice search also holds a good percentage in total searches.

Therefore, this is the demand of the situation that voice search optimization must also be considered while SEO.

This will help to target those users also who are making searches using their voice.

As in SEO keywords are used to get the relevant and quality traffic.

In the same manner, to optimize the voice search, conversational keywords are used.

Voice search optimization will help to improve the website ranking for voice searches.

Have you ever thought that will your website appear in the searches made using the voice?

If not…then think about it.

It may be or maybe not.

But with voice search optimization you can make your website appear for voice search also.

If the website consists of conversational keywords then it is more likely to appear in the search results.

Even Google is also quite concerned about the future of voice searches.

As now search engines will provide accurate information just by understanding the intent of the voice search.

A local strategy

Local searches that include “near me” or “close by” have increased by 900% in recent years. That is a lot of people looking for information locally.

Of those searches, 88% of local business searches on a mobile device resulted in either a call or a visit to the business within 24 hours.

This could mean big bucks!

If you are a local business, you’ll want to optimize your online properties, including your website and social media pages, to show up for those searches.

Be sure that all of your online properties are consistent with your name, address, and phone number. Your website should also have this information displayed on the footer of each page on your site.

In a similar vein, have you paid attention to your Google My Business listing?

If you are a local business, you should maximize your Google My Business listing and update it regularly. Be sure to add pictures, video, and posts.

Question-focused content

Creating content that answers the questions your prospects are asking is a crucial search strategy.

It will help you with search engines and it may help you get featured snippets, which can increase your traffic.

Your content should answer the most pressing questions that your audience has. For example, no matter what someone is buying, whether it’s a pack of gum or a car, they want to know about price.

At IMPACT, we refer to these core topics as “The Big 5.” These topics are the ones that can affect your bottom line.

Make sure any content you produce is 80% educational (answering questions) and only 20% promotional.

Lengthy content is one of the tricks to add value to the users

Many times the length of the content is not taken seriously but it somewhere affects the ranking of the website.

It has been observed that content which contains word count between 1500-2000 has a better ranking in comparison to the content with less than 1500 words.

It doesn’t mean that short content does not rank well.

Just the thing is Long content is written in a very detailed way.

Therefore, it covers a wide range of topics and provides diverse information must on one platform.

Such content helps to add more value to the users.

Such kind of content is more likely to be displayed in SERP by Google.

Lengthy content generally contains more keywords.

Ultimately, driving the content to rank for more than one keywords.

And one cannot get out of this fact that better ranking means better visibility.

As a result, better visibility ends up with more clicks and conversions.

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