Adjust

• Accurately track subscriptions generated from Adjust campaigns, allowing you to know precisely how much revenue your campaigns generate.
• Send trial conversions and renewals directly from RevenueCat to Adjust, allowing for tracking without an app open.
• Continue to follow your cohorts for months to know the long tail revenue generated by your campaigns.

Integration at a Glance ​

1. Install Adjust SDK ​

Before RevenueCat can integrate with Adjust, your app should be running the latest Adjust SDK. Refer to the Adjust developer documentation for the latest installation instructions.

2. Send device data to RevenueCat ​

The Adjust integration requires some device-specific data. RevenueCat will only send events into Adjust if the below Customer Attribute keys have been set for the device.

These properties can be set manually, like any other Customer Attributes, or through the helper methods to collectDeviceIdentifiers() and setAdjustId().

import AdSupport

func application(_ application: UIApplication,
                 didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {

    Purchases.configure(withAPIKey: "public_sdk_key")

    // ... Configure Adjust SDK and set delegate

    // Automatically collect the $idfa, $idfv, and $ip values
    Purchases.shared.attribution.collectDeviceIdentifiers()

    // Set the Adjust Id on app launch if it exists
    if let adjustId = Adjust.adid() {
        Purchases.shared.attribution.setAdjustID(adjustId)
    }

    // ..
}

// IMPORTANT: - Set the Adjust Id when it becomes available, if it
// didn't exist on app launch
extension AppDelegate: AdjustDelegate {
    func adjustAttributionChanged(_ attribution: ADJAttribution?) {
        if let adjustId = attribution?.adid {
            Purchases.shared.attribution.collectDeviceIdentifiers()
            Purchases.shared.attribution.setAdjustID(adjustId)
        }
    }
}

Purchases.configure(this, "my_api_key");


// Automatically collect the $gpsAdId, $androidId, and $ip values
Purchases.getSharedInstance().collectDeviceIdentifiers();

// Set the Adjust Id on app launch if it exists
if (Adjust.getAdid() != Null) {
	Purchases.getSharedInstance().setAdjustID(Adjust.getAdid());
}


// IMPORTANT: - Set the Adjust Id when it becomes available, if it
// didn't exist on app launch
config.setOnAttributionChangedListener(new OnAttributionChangedListener() {
    @Override
    public void onAttributionChanged(AdjustAttribution attribution) {
        Map<String, String> data = new HashMap<String, String>();
      
      	Purchases.getSharedInstance().collectDeviceIdentifiers();
      	Purchases.getSharedInstance().setAdjustID(attribution.adid);
    }
});

You should make sure to set attributes after the Purchases SDK is configured, and before the first purchase occurs. It's safe to set this multiple times, as only the new/updated values will be sent to RevenueCat.

(Optional) Send campaign data to RevenueCat ​

RevenueCat itself is not an attribution network, and can't determine which specific ad drove an install/conversion. However, if you're able to collect this information from another source, such as Adjust, it's possible to attach it to a user in RevenueCat using Customer Attributes as well.
The below reserved key names can be used to optionally attach campaign data to a user. This data will then be sent through to other downstream analytics integrations and accessible via APIs and webhooks.

3. Send RevenueCat events into Adjust ​

After you've set up the Purchase SDK to send attribution data from Adjust to RevenueCat, you can "turn on" the integration and configure the event tokens from the RevenueCat dashboard.

1. Navigate to your project in the RevenueCat dashboard and find the Integrations card in the left menu. Select + New

2. Choose Adjust from the integrations menu
3. Add your app tokens and event tokens for your iOS app and/or Android app
4. Select whether you want sales reported as gross revenue (before app store commission), or after store commission and/or estimated taxes.

(Optional) S2S Adjust Authentication ​

If you've enabled S2S authentication on Adjust, fill out the OAuth token field in the RevenueCat Adjust settings page.

{"error":"Event request failed (missing authentication token)"}

4. Testing the Adjust integration ​

You can test the Adjust integration end-to-end before going live. It's recommended that you test the integration is working properly for new users, and any existing users that may update their app to a new version.

Make a sandbox purchase with a new user ​

Simulate a new user installing your app, and go through your app flow to complete a sandbox purchase.

Check that the required device data is collected ​

Navigate the the Customer View for the test user that just made a purchase. Make sure that all of the required data from step 1 above is listed as attributes for the user.

Adjust testing console ​

Adjust provides a testing console to verify attribution data for sandbox users before moving to production. We recommend you follow their testing guide if you're submitting an app for the first time with Adjust attribution.

Adjust Testing Console Docs

Verifying sandbox events ​

RevenueCat will send Sandbox subscription events to Adjust's in sandbox mode. You can see Adjust sandbox events using the following filter in Adjust:

Sending Revenue Data to Adjust ​

Adjust does not accept events with revenue less than 0.001, so free trial and refund events are sent to Adjust without a revenue property.

Sample Event ​

Below is a sample event sent to Adjust. The type of the event (e.g. initial purchase) is defined by the event_token. Note that product identifiers, customer attributes, app user IDs, etc. don't get sent to Adjust.

{
  "app_token": "abcdefg",
  "event_token": "abcdefg",
  "s2s": 1,
  "created_at_unix": 1640995185,
  "adid": "00000000000000000000000000000000",
  "environment": "production",
  "currency": "USD",
  "revenue": 34.511,
  "idfa": "00000000-0000-0000-0000-000000000000",
  "idfv": "00000000-0000-0000-0000-000000000000",
  "ip_address": "00.0.000.000"
}