Relaunch of a Classic Vintage 1936 Bata Sneaker

News provided by

Bata Brands SA

Aug 19, 2014, 04:00 ET


Lausanne, Switzerland (PRWEB) August 19, 2014 -- For hundreds of millions of schoolchildren, the Bata Tennis is nothing new. Since 1936, when it was introduced for use in physical education classes, the pinstriped sneaker with the distinctive rubber toe guard has been the first choice of young people—or anyone wanting a casual shoe combining style, comfort and an urban vibe.

Bata is proud to announce the launch of a re-edition of the 1936 Bata Tennis, in its original white canvas with green pinstripe, as well as new additional colors as part of the activities surrounding its milestone anniversary.

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Bata is proud to announce the launch of a re-edition of the 1936 Bata Tennis, in its original white canvas with green pinstripe, as well as new additional colors as part of the activities surrounding its milestone anniversary,
“We’ve been using the same last since the 1930s,” says Charles Pignal, project manager and great-grandson of company founder Tomas Bata. “It was designed to fit feet across many different regions, and that’s what gives the shoe its unique elongated shape. There are a lot of shoes in Bata’s history that are iconic, but this particular one is a real emblem of what we stand for.”

Pignal spent several weeks fine-tuning the vintage shoe at the brand’s original factory near Calcutta, India, which Bata opened in 1934 to help fulfill its founder’s ambition to “shoe the world.” Seventy-eight years later, the Batanagar facility is still going strong and continues to enhance Bata’s reputation for quality, comfort and value.

The shoe is currently available exclusively at the following high-end fashion outlets:

EUROPE
Colette (Paris): colette.fr
Dover Street Market (London): london.doverstreetmarket.com
Luisa Via Roma (Firenze): luisaviaroma.com
Selfridges (London): selfridges.com

USA
Dover Street Market (New York): newyork.doverstreetmarket.com
Creatures of Comfort (New York & Los Angeles): shop.creaturesofcomfort.us
The Webster (Miami & Bal Harbour): thewebstermiami.com

ASIA
Boy+ (Seoul, Corea)
Dover Street Market (Tokyo): ginza.doverstreetmarket.com
IT Beijing Market (Beijing): beijing.doverstreetmarket.com
Sense 30 (Taipei): sense30.com

High-resolution pictures available here: https://plus.google.com/photos/108814157236887314044/albums/5990548876711845121?authkey=CNTCtvvRlYGEcg

Founded in 1894, The Bata Shoe Organization is one of the world's leading manufacturers and retailers of quality footwear. With over 30,000 employees, 5,000 international retail stores, and a presence in over 70 countries, Bata serves some 1 million customers each day, offering an unparalleled combination of selection, value and service. For over 13 decades, Bata’s mission has remained the same: to know its customers and create the best possible products to meet their needs.

Pierre Murbach - Brand & Communication Manager, Bata Brands SA, +41 216134008, [email protected]