Whether you plan to do聽SEO聽yourself聽or plan to find a聽SEO聽specialist, the first question we need to ask is “Is聽my website suitable for聽SEO聽?聽“
In fact, there are some basic symptoms that can be judged by yourselves.
- 聽Can my website content be seen by search engines?
It’s not just visible to the human eye, the search engine can see it.聽At present, the crawling of search engines is mainly based on text content. If the websites are all聽FLASH聽or pictures, then no matter how hard you try, you will not聽have a good performance聽in聽SEO聽.聽Because the search engine can’t recognize the聽FLASH聽or the text on the picture, it can’t judge the specific relevance of our website and the keywords. Therefore, when searching for keywords, the chances of the website appearing in the search results are lower.
In most of the photographer websites, we can see that only a few words are actually displayed as images on the聽FLASH聽. Except for some text content that can be placed in a small part of the source code, the search engine can hardly be viewed from this page. Discover what text content.
- 聽Is there a certain degree of originality in the content of my website?
After reading the first article, many of my friends are very happy. Our website has a large amount of text content that can be crawled and analyzed by search engines.
Then, our second question came again. Where did the content posted on the website come from?聽If the entire site, except for the basic company introduction, almost everything is reprinted on other sites.聽This kind of website with very low originality is also unable to carry out further聽SEO聽work.
Imagine that if you search for a keyword on a search engine, all the results in the search results are the same content. Is this the result you want?聽Obviously not.
So the search engine will only display the initial results, or the results on the most authoritative website, and all other reprinted content will be automatically blocked.
Worst of all, if most of the content on the site is reprinted, it is likely that the search engine will determine that it is a worthless site, and the entire site will be downgraded. As a result, the site cannot be searched by any keyword.
Therefore, please always provide original or valuable content for your website. Even if you don’t have the energy to make originals, you should improve the originality of the content by adapting or adding some opinions.
- 聽Is my URL setting reasonable?
3.1聽URL has a jump
When we enter the website URL in the address bar of the Google browser聽Does the browser redirect to a new URL?
Example聽1聽: When we enter聽www.gezmedia.com , it is displayed as:
Example聽2聽: When we enter聽www.geberit.com.cn聽, the address bar is displayed as
Obviously, the example聽1 is聽simple and straightforward, and it is easy to identify for both ordinary users and search engines. This is very advantageous for the optimization of the internal or external chain.聽Moreover, the home page that directly uses the domain name usually has a higher weight in the search engine than an internal page.
So what if I have a website with multiple language versions?聽Usually we recommend, by default a language version, this main language uses top-level domain, other language versions, use folders.聽Or聽access the different language versions of the website聽through聽.com聽and聽.cn聽.
3.2 Is the聽URL static?
Regarding the static and dynamic issues, many people in the industry also said that it is not clear.聽In fact, “dynamic” refers to the ability to dynamically call the contents of the database.聽Of course, we don’t need to know so much professionally.
In general, we can understand that聽the URL ending聽in聽.htm聽or聽.html聽is static.聽The URL contains the聽symbols聽”聽?聽”聽,聽“=”聽,聽“&”聽, which is the dynamic URL.
Too long dynamic URLs can sometimes have a certain impact on search engine crawling.聽Moreover, some unnecessary errors will occur, and some errors will cause the search engine to grab a large number of blank pages that do not exist, resulting in a reduction in the weight of the entire station.聽So try to ask the website development company, or the company’s programmers to staticize the URL, which is not a complicated job.
The above three points, the website carries out聽the basic requirements of聽SEO聽, but it does not mean that if these聽3聽points are done, there will be good search engine performance.聽In the next issue, we will combine some web tools to do some data analysis.聽Have a basic understanding聽of our website聽SEO聽data.
Easy Point Network This series of articles is to hope that you will eventually be able to perform some search optimization on the website. Of course, you may still need some assistance from other technical departments.
SEO is聽mainly to optimize the website. Inevitably, it involves some technical terms of the website. If this article has made you feel that the technology is very deep, then the next issue, we suggest that you share this article with the technically responsible colleagues.
If you have different opinions, you are welcome to聽discuss with us聽via聽email聽: info@ggseo.cn
In the next issue, I will talk to you about how to use the tool to get further data, you will know:
What is Google weight?聽Is Google weight important to Google?
What is Google included?聽How to check the inclusion?聽Home is not in the first place, what is going on?聽Is the inclusion of the聽Site聽accurate?