image of a laptop on top of a workdesk during night

The 7 most common file formats

Learn about the 7 most common file formats every creative and business developer needs to understand.

Written By: 

Updated: 

More Info
Less Info
How to use File Formats infographic

The Importance Of Having The Right File Format

File Formats, png, jpg, gif, pdf, .svg

If you run or are in any up-to-date business, you know you have a lot of digital files you need to keep track of. But what happens when you need to share one oor multiple of those files with someone else? If you don't have the correct file formats, it can create more works and tremendously slow down any project. That's why file types play a significant role in keeping any business productive. Knowing the key file formats and how they differ can help your content look its best. Understanding the file formats also lets you get the most out of your designs and saves time when receiving and implementing new work from a designer. There are different file formats, and knowing which one to use for your project can be confusing. Each format has its benefits and drawbacks, so choosing the right one for your project is important. Let's look at some of the most common file formats and discuss what makes them unique.

icon of a jpg file format

.JPEG -  Joint Photographic Experts Group

JPG or JPEG stands for the technical team that developed it. JPEG is a file format that is commonly used to store digital images. The JPEG file format is lossy, meaning some data is lost when the file is compressed. However, JPEG files are still considered high quality and can be easily viewed on most computers and digital devices.

Why use

JPEGs are ideal for photos and raw images with lots of colors because they support a wide range of color depths. They're also small in file size, so they can be easily uploaded and downloaded without wasting too much space.

When to use

The file format is best used for images with large areas of flat color, such as photos. Whether sharing pictures with friends or posting product images on your website, JPEG is usually the best file format.

icon of a png file format

.PNG - Portable Network Graphics

PNG format is a lossless compression format that preserves all the information in an image file without losing quality.

Why use

A PNG file has the best quality and can maintain a transparent background. However, they do have higher data demands. PNG files can be created and opened with most image editing software, making them easy to work with.

When to use

Use PNG files when you need high-quality transparent web graphics. The PNG file format is a great choice for web design, particularly when you need to file size down without compromising quality too much - as is often the case with JPEG images.

icon of a svg file format

.SVG - Scalable Vector Graphics.

Unlike other file formats like PNG or JPEG, which store images as raster graphics, SVG stores vector images. This means that vector images use mathematical equations instead of relying on pixels to draw the image. As a result, SVG images can be scaled without losing resolution.

Why use

Vector images can scale without losing quality. SVG files are typically much smaller than PNG or JPEG files, making them quicker to load and more efficient on websites. It can be scaled to any size without losing quality, making it ideal for responsive web design.

When to use

SVG file format can be used for both digital and print projects. The SVG file format is perfect for use in logos, illustrations, and other design elements, where the size of the image might need to be changed frequently.

an adobe file format file with a photo of Keannu Reeves
icon of adobe file formats

Adobe File Formats

Adobe file formats are, simply put, file types developed by Adobe Systems. However, these file formats can be used by other software as well. This file format is used by Adobe Photoshop (.PSD), Adobe Illustrator (.AI), and Adobe InDesign (.ID).

Why use

Adobe file formats help to ensure that your file can be opened and edited by the program you're using. Second, they help keep your file size small, which is essential for storage and file sharing. Finally, they help to protect your file from potential corruption.

When to use

If you're working with a printer or designer on a personal project, odds are they will request that you provide your file in Adobe format. Adobe files are the industry standard for print and design, so you must be able to provide them if you want to get the best possible results for your project.

icon of a pdf file format

.PDF - Portable Document Format

Each PDF file format encapsulates a complete description of a fixed-layout flat document, including the text, fonts, graphics, and other information needed to display it. Additionally, PDF files can be password-protected and encrypted to help ensure the security of sensitive information.

Why use

PDF enables the easy creation of documents that can be shared with anyone, regardless of their installed software. PDFs can be viewed on any device with a PDF reader installed.

When to use

PDFs are commonly used to share documents like e-books, manuals, and product catalogs. They are also often used for filling out and submitting forms, as the format ensures that the document will look the same no matter who views it.

icon of a gif file format

.GIF - Graphics Interchange Format

GIF file format is commonly used for small animations and low-resolution video clips. The format was developed by CompuServe in 1987 and has since been embraced by a wide range of users, from web developers to meme-makers.

Why use

GIFs are small files that can be easily viewed, shared, and uploaded quickly. GIF is best known for its use in web memes and viral videos, often featuring short, looping animations. They can add a touch of personality to any website or social media post. So if you're looking for a way to make your content more engaging, consider using GIFs.

When to use

GIF is commonly used for small icons, logos, and simple graphics and illustrations with limited color options. GIF is supported by all major browsers, making it important for website visitors who don't want to wait a long time for a file to download and for people who view your GIFs on mobile devices with slower data speeds.

a graphic designer on his workstation
icon of a zip file format

.ZIP

ZIP is a file format that allows you to compress or zip up a file. The file format was originally developed in 1989 by PKWARE, Inc. and has since become a standard format for file compression and archiving.

Why use

A zip file can be useful if you want to save space on your computer or if you want to send a data file by email and the file is too large to send as is. When you zip up a file, it becomes much smaller, making it much easier to send. You can also password-protect ZIP files, which is handy if you send sensitive information.

When to use

ZIP files are also commonly used for software programs and downloads, email attachments, and sharing digital files over the internet. Instead of many individual files, use a ZIP file to send creatives, employees, or clients a single compressed file folder. This can be useful when sending many files, as it reduces the risk of file corruption and saves space.

Choose The Right File Format!

Remember, choosing a suitable file format can make a big difference in the quality of your final product! Ultimately, the best file format is the one that meets your needs. So take some time to research your options and choose the file format that's right for you.

image of a laptop on top of a workdesk during night

About the Author

Erick Leon

Linkedin Image

Chief Creative Officer

I specialize in creating impactful branding solutions to support corporate business growth. My passion for the field and expertise in branding are evident in the successful outcomes our team is able to deliver to our clients.

More topics about branding

Sign up for a free brand analysis

Let's take 30 minutes to discuss your lead nurturing process, website and any complementary branding assets. At the end of the call you can expect to understand what steps you need to take in order to improve your customer experience.

We will get back to you shortly! Follow our Instagram for even more tips!
Oops! Something went wrong while submitting the form.

DO you really need A branding Agency?

What is the difference between a marketing and branding agency?

A branding agency focuses more on the long term value of a corporation rather than its short term wins.
Branding agencies will:
1. Focus on increasing the value of your customer experience through carefully designed aesthetics, materials, imagery, & messaging.
2. Focus on decreasing churn rate & failed onboarding attempts.
3. Focus on increasing profit margin through higher more affluent customers.
Marketing agencies will:
1. Focus on getting generic fast leads across multiple channels.
2. Focusing more on the quantity of posts and capturing the masses attention.
3. Focus on generating and publishing fast and scheduled posts.

Who needs a branding agency?

A branding agency can be valuable to any individual or organization looking to establish, enhance, or evolve its brand. This can include startups, small businesses, established companies, non-profit organizations, personal brands, and more. If you want to create a strong brand identity, increase brand awareness, and stand out from the competition, Evolv can provide the expertise and resources needed to achieve those goals.

Reasons to hire us as your branding agency.

1. You don't want to worry about micro managing a designer, let alone a design department.
2. You find branding fascinating and want us to teach you and build your skills along the way.
3. You dislike lots of short meetings and prefer longer ones, 2-3 times a month.
4. You like clear cut project rates.
5. You're skeptical about traditional marketing because you've been burned in the past.

How do I get started?

1. Fill out our contact form.
2. Receive an email to schedule a phone call.
3. Discuss your business history, goals, challenges, and vision.
4. Sign contract.
5. First meeting and start of project.

Are we the right agency for your business?

We work with executives, business developers, owners, and start-ups that usually already have a solid business model and now need the tools and assets to expand their market to clients who are willing to pay a premium for a certain standard they've come to love. Our Brand Appreciation Bundle takes 3 months to complete.

How does payment work?

Payments can be broken up in many ways. Here's the most typical we see.
50% Due on project start date.
25% Due at meeting the 75% progress point of the project.
25% Due upon receiving the final delivery.
We accept wire transfer, checks, or Paypal.

哆哆女性网学设计师网站起名公司起名单字秘密访客到底讲了什么陈昊主演的电视剧个人签名男生霸气线上营销上与线推广十一画的字起名用姓郭的男孩起名100分母婴网站起名安徽风水大师视频网站seo广州网站建设的价格姓赵的小男孩起名民权街成都网建设网站周易算命生辰八字孩子起名和长辈谐音泰安美食特色新闻app起名网站推广及网络营销美对欧盟加征关税集团网站怎么建设中药起名字的河南商丘人怎么样网红qq名林美照网站seo优化方案网上宝宝起名大全朱姓猪婴儿起名大全您网站的优化关键字淀粉肠小王子日销售额涨超10倍罗斯否认插足凯特王妃婚姻不负春光新的一天从800个哈欠开始有个姐真把千机伞做出来了国产伟哥去年销售近13亿充个话费竟沦为间接洗钱工具重庆警方辟谣“男子杀人焚尸”男子给前妻转账 现任妻子起诉要回春分繁花正当时呼北高速交通事故已致14人死亡杨洋拄拐现身医院月嫂回应掌掴婴儿是在赶虫子男孩疑遭霸凌 家长讨说法被踢出群因自嘲式简历走红的教授更新简介网友建议重庆地铁不准乘客携带菜筐清明节放假3天调休1天郑州一火锅店爆改成麻辣烫店19岁小伙救下5人后溺亡 多方发声两大学生合买彩票中奖一人不认账张家界的山上“长”满了韩国人?单亲妈妈陷入热恋 14岁儿子报警#春分立蛋大挑战#青海通报栏杆断裂小学生跌落住进ICU代拍被何赛飞拿着魔杖追着打315晚会后胖东来又人满为患了当地回应沈阳致3死车祸车主疑毒驾武汉大学樱花即将进入盛花期张立群任西安交通大学校长为江西彩礼“减负”的“试婚人”网友洛杉矶偶遇贾玲倪萍分享减重40斤方法男孩8年未见母亲被告知被遗忘小米汽车超级工厂正式揭幕周杰伦一审败诉网易特朗普谈“凯特王妃P图照”考生莫言也上北大硕士复试名单了妈妈回应孩子在校撞护栏坠楼恒大被罚41.75亿到底怎么缴男子持台球杆殴打2名女店员被抓校方回应护栏损坏小学生课间坠楼外国人感慨凌晨的中国很安全火箭最近9战8胜1负王树国3次鞠躬告别西交大师生房客欠租失踪 房东直发愁萧美琴窜访捷克 外交部回应山西省委原副书记商黎光被逮捕阿根廷将发行1万与2万面值的纸币英国王室又一合照被质疑P图男子被猫抓伤后确诊“猫抓病”

哆哆女性网 XML地图 TXT地图 虚拟主机 SEO 网站制作 网站优化