(G)I-DLE Boldly Breaks Prejudices With “Nxde” From Fifth Mini-Album I love

The most apparent reference (G)I-DLE used in both their music video and lyrics is the blonde bombshell Marilyn Monroe–this might explain why the five members all rocked blonde hair for this era! Many knew Marilyn Monroe as a sex symbol of her time, but not a lot of people are aware that she was also an advocate for civil rights and spoke out about the unfair treatment and sexual harrassment women receive in the workplace. Her beauty and sex appeal were more talked about than her intellect and impact on society. By referencing Monroe, (G)I-DLE shares the amazing and eye-opening message of how women and their intelligence are often diminished by society and brought down to only their beauty and bodies. The beginning of the song contains lyrics with the phrase, “yeppi yeppi,” which is Korean slang based on the word “pretty” (yeppuda). As people in a vanity-based industry, the idols reflect on the stigma that they are only worth their beauty and are constantly scrutinized for it, especially female idols. In the music video, the girls can be seen visually referencing Monroe by rocking versions of many of her iconic looks, including Minnie in a pink dress from “Diamonds Are a Girl’s Best Friend” and Yuqi in the iconic white dress from The Seven Year Itch

Another witty pop culture reference used to comment on this social issue is of Banksy and the Love is in the Bin art auction. The destruction of the painting was a sign of rejection to the commercialization of art and how people buy art just to use it as a status symbol. Likewise, (G)I-DLE wants to criticize the objectification of women. The word “nude” can be perceived as provocative and explicit, but as said by leader and rapper Soyeon in their media showcase, “People may think isn’t it (the word ‘nude’) too explicit? But when I thought of the word ‘nude,’ I thought of my true self, not an undressed version of me.” The ending line, “I’m born nude/You’ve got a dirty mind/Rude,” ultimately criticizes the oversexualization of women and that women aren’t prompted to be sexualized by merely existing in their natural state. Leaving aside the prejudices and stigma that society has put on women, (G)I-DLE empowers women to embrace their true worth.

New Release Hien Nguyen (G)I-DLE, Cube Entertainment, Girl Groups Comment