Technographics: What They Are and How Agencies Can Use Them

There are much tech products connected the marketplace contiguous than ever before. People nary longer person to locomotion to the household machine country and hold for the dial-up net to link to marque a transaction—they tin ticker a Youtube video connected their telephone portion they browse Amazon connected their tablet.

This offers marketers and agencies a immense wealthiness of caller information connected what benignant of exertion radical are leveraging, from what apps they download to what hardware they use. This information segmentation is known arsenic Technographics. 

This technographic information tin assistance agencies find and person caller clients. By knowing however prospective clients are utilizing exertion for their ain businesses, agencies tin statesman to link with them close erstwhile and wherever they are looking for help.

In this article, we volition amusement you conscionable however you tin marque technographics a immense pb procreation assets for your business. 

1. Identify Your Target Audience

The archetypal measurement of pb procreation is identifying your people audience. Understanding who your perfect lawsuit is allows you to marque informed decisions and make targeted, personalized experiences that drawback their attention.

Technographics is much than conscionable data—it’s a marketplace probe methodology utilized to illustration accounts based connected their exertion stack. Much similar however demographics and firmographics picture radical and companies, technographics picture the technologies they use.

If you merchantability an online merchandise oregon service, segmenting your addressable marketplace by exertion tin beryllium a almighty tool. Using technographics, you tin place customers of a complementary oregon competing merchandise and effort to person them.

For example, a outgo processor oregon shipping institution mightiness privation to find ecommerce companies that usage Shopify oregon Magento. A web plan bureau could payment from knowing who’s utilizing WordPress oregon Squarespace.

Specialized information providers similar Wappalyzer proviso targeted lists of contacts that usage technologies and services of interest.

2. Research your Competition

First things first, you’ll privation to cognize however your contention is targeted circumstantial keywords. Our Organic Research instrumentality shows you what benignant of keywords your contention are targeting truthful that you tin spell aft those keywords and nutrient superior selling content. 

In addition, you tin usage the Keyword Gap instrumentality to comparison up to 5 competitors’ integer contented to spot wherever determination are untapped keyword opportunities for you to swoop successful and constitute large tech-related contented for. 

Understanding your competitors’ exertion stack gives you a highest nether the hood. We integrated Semrsuh CRM with Wappalyzer to uncover the bundle your prospects usage to tally and turn their business, including ecommerce platforms, marketing, and analytics tools.

Our Enriched Lead Data diagnostic successful Semrush CRM shows you further accusation successful the Client Profile, including: 

• Contact accusation (email, telephone numbers, addresses, Skype handle, employee/staff names, and messengers) 
• Companies’ societal media profiles
• Connected analytic tools, trackers, CRMs, advertisement platforms, tag managers, and retargeting tools 
• IP addresses and languages supported connected lawsuit sites

Next, make a promotional program fueled by your probe that volition get your products and services successful beforehand of your people audience.

Some selling ideas:

• Write and people compelling contented connected your blog
• Advertise connected hunt engines and societal media
• Attend and talk astatine networking events
• Appear connected applicable podcasts and YouTube channels
• Ask your existent customers for referrals
• Improve hunt motor visibility done nexus building
• Build an email list

Building a targeted email database tin beryllium an effectual strategy to scope a ample fig of imaginable buyers. You tin physique an email database yourself by funneling prospects to a landing page, and past incentivizing them to stock their interaction details. Alternatively, you tin prevention clip and effort by obtaining an email database from a leads information supplier similar Wappalyzer.

Now that you’re successful interaction with prospects, it’s clip to cultivate those relationships truthful you tin instrumentality them from the pb signifier done a sale.

Lead generation should beryllium thought of arsenic a semipermanent and continuous process. Using the income pb tips above, you tin streamline the pb procreation process and summation your opportunities for concern growth.