When writing content to utilize SEO, H1 and H2 headings are two of the most critical aspects of your piece. Not only will they assist with SEO, but they will guide your audience through the work and draw attention to the main topic at hand. They also let the search engine know what your article is about.
Read on to learn more about some of the best H1 and H2 tag techniques you can use for SEO in your article. They are critical for showcasing your piece and keeping your reader from getting lost. SEO rewards those who take the time to make the most out of their H1 and H2 tags, so it is vital to understand some techniques you can use.
What are the Best H1 and H2 Tag Techniques for SEO?
Put Your H1 and H2 Tags in the Right Places
When using H1 and H2 tags, it is critical to remember that they each have a specific place that needs to go inside an article. Putting them out of order can simultaneously confuse your reader and harm the SEO of your piece. Nobody wants to read a work that is structured confusingly, so you need to do it correctly.
When placing headlines, they should go in the following order:
- H1
- H2
- H3
- H4
- H5
- H6
This order marks descending importance, with the H1 carrying the most importance and H6 the least within a piece.
An H1 tag will rarely go in front of an H2. For maximum SEO, ensure you put these in the correct order. The H1 will go at the top of the page, usually as the title that readers first see. Then, H2s will follow. These are the top-tier subheadings that divide up the sections of your piece, controlling the other subtopics that sit within what you are about to create.
Utilize One H1 Per Page
Although you can technically utilize two H1 tags without too much impact on SEO, it is best to stick with one. This critical piece will capture the center of the article, letting your reader know what they will be reading about in the rest of the article. If you have two, it may become confusing.
Some great H1s for varying articles might include:
- How to Remodel a Bedroom
- What to Do if You Can’t Remember Your Password
- Why Birds Fly South in the Winter
These are some excellent H1 examples, straight to the point. The reader knows what they are getting into the moment they start reading.
It is critical to utilize one H1 and make it a good one. Everyone who sees it will use it to gauge whether or not they want to look at your piece.
Space Out Your H2s
Another thing you can do is space out your H2s. They should not be one after the other. Each H2 should have enough information to provide the reader with a solid answer in each section. You can break up the H2s with H3s, H4s, and the other two headers if you have enough information to do so.
You can also spread out your H2s by adding items like bulleted lists, tables, and other forms of comparison. Anything that will make your article scannable will assist with the SEO of your piece. Do not use an H2 as a subheading for an H2. Keep going down the list of numbers within that topic until you move onto another subsection of the H1.
Make Your H1s and H2s Descriptive
Make your H1s and H2s descriptive to draw the audience in and inform the search engine what your article is about. Try to include one or two keywords within a heading and ensure each one describes exactly the information discussed within the words below. Readers like to know what they’re getting into right away.
Having descriptive headlines will also permit those on your site to navigate the information to find relevant content. Don’t be too wordy. Keep it short and snappy while including critical words that get the point across right away. What you put into the H1s and H2s is just as vital as the information that follows.
Ensure Each Tag is Relevant
In an article, ensuring your H2 tags are as relevant to the article as they can be will guide your visitor to a specific section of the piece they may want to read more about as they go. It will draw them in and permit search engines to utilize these words to determine what your article is talking about for the audience. If it’s relevant to the H1, it’s more likely to do well with SEO.
For instance, with an article entitled “What Do I Feed My Dog?” you might see H2 tags such as these:
- What Foods Should I Feed My Dog?
- What Should a Dog Eat in a Day?
- What Should I Avoid Feeding My Dog?
All of these are relevant to the H1 written above.
A great way to keep your H2 tags is to search your H1 and look for related questions. These can help you understand other items users want to know, assisting the SEO of your article further. The other items you answer in your piece shouldn’t stray too far from the initial topic, or users may find themselves confused by the content you’re offering them.
In Closing
H1s and H2s and critical pieces for anyone who wants to make the most of their words. They play an even larger role in SEO, moving them up in the ranks on a search engine and putting them in front of more eyes per search. Ensuring you’ve done everything you can with your H1 and H2 headlines is critical before posting anything.
With our techniques, we hope you’ll have no trouble making your H1 and H2 tags as perfect as possible before the page goes live. Making your SEO as precise as possible is sure to place your article of as many people as possible. It might seem like a small thing, but it’s critical to keep in mind while you write.
