SEO
What Is a Website Title, and Why Is It Important?
5 min read
Tips for building an effective online presence
Tips for building an effective online presence
A website title is an HTML element that describes webpage content. It allows search engines to determine the relevance of a web page regarding a specific search query and gives users an idea of what information it contains. SEO specialists consider the title tag a meta tag type.
You can see a meta title at the top of the browser window and on the search engine results page. Here is a title tag on a browser tab:
And as for search results, website titles are displayed as a hyperlinked text in bold:
A meta title relates to one of the significant SEO ranking factors — content.
A well-thought-out title tag with the main focus keyword increases your site’s chances of climbing higher in the search engine results for a given request. The more relevant the title to the user’s query, the more likely a page rises to the top.
A good title of a web page explains what the page is about and why a user should click on the link. That’s why you should create informative and concise website titles by:
Tweaking existing website titles also helps. Ahrefs, an SEO toolset provider, noticed an almost 38% increase in organic traffic after changing the title tag for one of their pages.
You can find the title tag within the <head> tag in code. Search engines identify it by scanning HTML code. Here’s how the tag looks like in your website’s HTML code:
<head>
<title>Your Website Title</title>
</head>Every internet browser allows you to view the HTML source code of any web page you visit. The multiple ways to view the source code in each major browser are described in this guide.
If you are not familiar with HTML coding and consider this too time-consuming, you will definitely enjoy building your site with the Boxmode website builder.
If you need to add or change a title tag for one of the Boxmode-based website’s pages, do these steps:
1. Choose a page.
2. Press the meatballs menu (a button with three horizontal dots).
3. Click on the “Settings” icon.
4. Scroll down to the “SEO” tab or press “SEO” on the newly opened menu.
5. Add new text to the “Page Title” graph.
Editing a title tag, as well as finding and managing other SEO settings, is easy. See it for yourself!
Internet users usually create a website title with several goals in mind:
Make sure you follow these best practices creating the title tag:
So, a well-written website page title is engaging text with a clear message. You can use the 4-U’s formula for website titles. The rule implies creating content (including titles), that is:
Make sure you don’t make these typical mistakes when working on your mate titles:
Now, when you know how to create compelling and readable title tags, check out these examples to get inspired:
Accurate and concise title tags are vital for improving a website’s search rankings and increasing organic traffic. The only thing left after a user has clicked the link is to convince them to browse the site for as long as possible with the help of convenient navigation, fast page loading speed, and valuable content.
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