Baidu SEO: The Great seo of China

2.12.2. The hreflang attribute does not work on Baidu  31
2.12.3. Micro data tags ( Schema.org) do not work in Baidu  32
2.13. Baidu’s V1, V2 and V3 icons  33
2.14. The “official site” icon on Baidu (Š¯ã¤)  35
2.15. The Pomegranate algorithm (ÎžÖ) 37
2.16. The Money Plant algorithm against external spam links 37
2.17. Sitemap for Baidu 39
2.18. Submitting URLs to Baidu automatically 39
2.19. Adapt your mobile site to Baidu  42
2.20. Declaring a mobile site in Webmaster Tools 43
2.21. Baidu’s official good practices for optimizing a mobile site 44
2.22. Why should you have a Responsive Design site?  45
2.23. Managing the redesign of a site for Baidu 47
2.24. Simple and ordinary URLs for Baidu  49
2.25. URL formats for press sites for Baidu news 50
2.26. The negative impact of empty internal results pages 50
2.27. Problems with link analysis and Rapid Positioning  51
Chapter 3. Semantic and Editorial Advice and Tips for Baidu SEO  53
3.1. Baidu Index: a useful platform for studying search trends 53
3.2. Baidu’s keyword generation tool  54
3.3. Keywords and ranking: Term Frequency–Inverse Document Frequency statistics 55
3.4. The length of the title and meta description meta-tags 56
3.5. The influence of keywords on Baidu SEO  58
3.6. The importance of keyword density 59
3.7. Strategy for keywords and SERP analysis  61
Chapter 4. Subjects Related to Baidu SEO 65
4.1. Baidu Certified Marketing Specialist certifications  65
4.2. Baidu’s browser  66
4.3. Connecting to a social network directly from the SERPs 68
4.4. Chinese e-commerce and Baidu SEO: current trends 69
4.5. AutoNavi is outperforming Baidu Maps  71
4.6. Social networks and Baidu 71
Chapter 5. Methodology of a Baidu SEO Campaign 75
5.1. First step: kick-off meeting 75
5.2. The SEO project reverse schedule  76
5.2.1. How is a Gantt chart created?  77
5.3. The technical audit for Chinese SEO on Baidu 80
5.4. The semantic audit for Chinese SEO on Baidu 81
5.5. Keyword analysis 82
5.6. Optimizing Chinese meta-tags  83
5.7. Optimizing headings tags 85
5.8. Optimizing textual content 86
5.9. Optimizing Chinese URLs 88
5.10. Optimizing text anchors 89
5.11. Optimizing images 91
5.12. Optimizing breadcrumbs 92
5.13. Dragon Metrics: a special position monitoring tool for China 92
5.14. Netlinking: searching for external links  94
Chapter 6. Beyond Baidu SEO  97
6.1. Advice on SMO optimization for WeChat  98
6.2. Advice for social marketing on Weibo 100
6.3. Mei Nu in China: a marketing method  104
6.4. Wang Hong: the new online promotion model  106
Conclusion  111
Glossary  113
Bibliography 121