- #LIFE360 APP DRIVER#
Still, it managed to stay one of the most popular safety apps out there as 33 million people worldwide use it. Providing a sense of security for parents, but in many cases, the feeling of constant surveillance for kids, the app sparked several controversies.
Life360 is a family safety phone app that tracks kids’ whereabouts in real time. Life360’s Scheme of Selling Location Data Let’s dig deeper into the troubling kids’ data selling business of Life360 and how you can fight off from privacy-intrusive apps. The Markup publication provided valuable insights after thorough research. This can very well resume the freshly disclosed story around Life360 app. Yet, this blessing can backfire in an ugly way when those apps turn out to use and sell the information they collected about your kids to whoever wants to buy. User participation in sharing their aggregated data to Placer.ai is optional, however, it will remain as an opt-out action in the app's settings.Apps that claim to provide kids’ safety one way or another can be a blessing for parents.
#LIFE360 APP DRIVER#
How it will use the trip information for data insights other than driver safety remains to be seen. Functionally, Allstate would need to know how fast the device in a car is traveling, calculate the G-forces of an accident, and ultimately signal back the location of the crash to authorities for the safety features to work. We asked Life360 CEO Chris Hulls in December what his company would do if its (soon to be ex-) partners, like X-mode or Cuebiq, did sell identifiable data to the government - and Hulls responded saying partners would be sued for breaching their contract.Īllstate Arity is the second of the two exceptions in Life360’s scaling back of location tracking. Tile and Jiobit device data to underscore our clear message that data from Tile and Jiobit devices is not, and will never be, sold or monetised.”
Life360 will also be receiving a 10 year warrant exercisable to purchase up to US$25m in Placer.ai, which recently completed a US$100m capital raise. This agreement includes a minimum revenue guarantee based on the size of Life360’s active user base, which we expect will preserve revenue in-line with CY21 results for the duration of the three-year agreement.
As a result, we believe this partnership will enable us to spend less time navigating the rapidly evolving regulatory and platform environment, while simultaneously reducing business risk. Life360 recognises that aggregated data analytics (for example, 150 people drove by the supermarket) is the wave of the future and that businesses will increasingly place a premium on data insights that do not rely on device-level or other individual user-level identifiers. We have begun terminating our relationships with all other location data partners with the exception of Allstate/Arity, which will continue. As part of this partnership, Placer will have the right to commercialise solely aggregated data related to places visits during the term of the agreement. With this agreement, Placer.ai will provide critical data insights and analytics services to Life360, which will enhance the product experience for our users. From Life360’s quarterly activity report released yesterday: Life360 has a new data collection deal with Placer.ai, which the company says is the start of its exit from the “traditional” data broker business, which will only include “aggregated analytics” that it says will help retail businesses understand customers better. Now, it says it’ll instead sell aggregated user data to one location data firm: Placer․ai.
Life360 was one of the multibillion-dollar location data industry’s largest raw data sources.